OnPulse365 report examples

Real report example

Insurance channels - where advertising delivers real results

Here, ad spend, enquiries, calls, completed sales, margin, and ROMI are shown in a single row. A channel is therefore assessed not by clicks or a cheap lead, but by the money it ultimately brings to the business. The report immediately shows which sources to scale, review, or cut.

Channels and partner platforms Showing 6 of 6 rows View in the live demo

Business question

Which advertising channels actually generate profit?

What the report shows

Spend, enquiries, calls, issued policies, margin, and ROMI by source.

Decision this report supports

Scale profitable sources, review weak ones, and stop the ones that burn budget.

Source category	Platform / source	Channel	Clicks	Ad spend, UAH	Enquiries	Calls	Completed sales	Margin, UAH	Profit after ad spend, UAH	ROMI, %
Banking partner	PrivatBank / Privat24	Banking partner	7 544	191 769 UAH	302	196	70	133 959 UAH	-57 810 UAH	-30.15%
Marketplace / aggregator	hotline.finance	Insurance marketplace	7 008	158 795 UAH	277	181	66	103 357 UAH	-55 438 UAH	-34.91%
Marketplace / aggregator	polis.ua	Online policy platform	7 854	218 332 UAH	305	203	70	110 612 UAH	-107 720 UAH	-49.34%
Partner channel	Agency network	Agents	6 108	0 UAH	267	186	57	82 168 UAH	82 168 UAH	N/A
Paid advertising	Google Ads	Paid advertising	6 516	111 102 UAH	286	169	75	114 889 UAH	3 787 UAH	3.41%
Direct channel	Direct renewals	CRM / direct	5 590	0 UAH	281	179	79	112 046 UAH	112 046 UAH	N/A

Real report example

One customer journey - from the first click to payment

Aggregate metrics show a channel’s performance. This report answers a different question: it traces a specific enquiry and shows exactly where money was made or lost. It links the advertising source, campaign, enquiry, call, manager, deal, payment, and final financial outcome into a single customer journey.

Customer journeys Showing 3 of 3 rows

Business question

What happened to a specific customer - and where was money made or lost?

What the report shows

Advertising source, campaign, enquiry, call, manager, outcome, revenue, and margin for a single customer journey.

Decision this report supports

Find lost enquiries, strengthen effective sales workflows, and fix the stage where money is lost.

Source	Campaign	Enquiry	Call status	Manager	Outcome	Revenue, UAH	Enquiry margin, UAH
Google Ads	MTPL insurance - Kyiv	Website enquiry	Answered	Ivanenko A.	Policy issued	4 850 UAH	1 120 UAH
Meta Ads	CASCO insurance	Form submission	Missed	-	Lost	0 UAH	0 UAH
Google Ads	Green Card	Call	Answered	Petrenko O.	Policy issued	6 700 UAH	1 540 UAH

Real report example

Products and policies - where a lead becomes a real sale

This view separates potential from outcome: by product and source, it tracks the path from an enquiry to an issued policy and the revenue it generates.

Products and issued policies Showing 30 of 150 rows View in the live demo

Business question

Which products and sources turn leads into real sales?

What the report shows

Funnel stages, enquiries, issued policies, revenue, and gross margin by product and source.

Decision this report supports

Strengthen products and sources that lead to issued policies, not those that merely generate leads.

Product	Platform / source	Funnel stage	Enquiries	Completed sales	Revenue, UAH	Gross margin, UAH	Conversion, %
Green Card	Google Ads	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	Google Ads	Click, no call	0	0	0 UAH	0 UAH	N/A
Green Card	Google Ads	Potential lead	24	0	0 UAH	0 UAH	0.00%
Green Card	Google Ads	Qualified lead	17	17	114 093 UAH	23 959 UAH	100.00%
Green Card	Google Ads	Active customer	9	0	0 UAH	0 UAH	0.00%
Green Card	hotline.finance	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	hotline.finance	Click, no call	0	0	0 UAH	0 UAH	N/A
Green Card	hotline.finance	Active customer	24	0	0 UAH	0 UAH	0.00%
Green Card	hotline.finance	Potential lead	18	0	0 UAH	0 UAH	0.00%
Green Card	hotline.finance	Qualified lead	12	12	90 035 UAH	18 907 UAH	100.00%
Green Card	polis.ua	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	polis.ua	Click, no call	0	0	0 UAH	0 UAH	N/A
Green Card	polis.ua	Potential lead	25	0	0 UAH	0 UAH	0.00%
Green Card	polis.ua	Active customer	22	0	0 UAH	0 UAH	0.00%
Green Card	polis.ua	Qualified lead	11	11	77 765 UAH	16 331 UAH	100.00%
Green Card	Agency network	Qualified lead	14	14	85 385 UAH	17 931 UAH	100.00%
Green Card	Agency network	Active customer	13	0	0 UAH	0 UAH	0.00%
Green Card	Agency network	Potential lead	16	0	0 UAH	0 UAH	0.00%
Green Card	Agency network	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	Agency network	Click, no call	0	0	0 UAH	0 UAH	N/A
Green Card	PrivatBank / Privat24	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	PrivatBank / Privat24	Click, no call	0	0	0 UAH	0 UAH	N/A
Green Card	PrivatBank / Privat24	Potential lead	37	0	0 UAH	0 UAH	0.00%
Green Card	PrivatBank / Privat24	Active customer	18	0	0 UAH	0 UAH	0.00%
Green Card	PrivatBank / Privat24	Qualified lead	19	19	123 119 UAH	25 855 UAH	100.00%
Green Card	Direct renewals	Potential lead	23	0	0 UAH	0 UAH	0.00%
Green Card	Direct renewals	Qualified lead	16	16	89 736 UAH	18 845 UAH	100.00%
Green Card	Direct renewals	Active customer	18	0	0 UAH	0 UAH	0.00%
Green Card	Direct renewals	Enquiry created	0	0	0 UAH	0 UAH	N/A
Green Card	Direct renewals	Click, no call	0	0	0 UAH	0 UAH	N/A

Real report example

VipHotel - booking, revenue, and ROMI trends

An example from another business: one report shows how spend, enquiries, calls, bookings, and ROMI change by month.

Booking and revenue trends Showing 7 of 7 rows View in the live demo

Business question

When are we making money, and how is ROMI changing?

What the report shows

Spend, enquiries, calls, completed bookings, margin, and ROMI by month.

Decision this report supports

Understand seasonality, invest more during profitable periods, and review weaker months.

Month	Clicks	Ad spend, UAH	Enquiries	Calls	Completed bookings	Margin, UAH	Profit after ad spend, UAH	ROMI, %
2026-02	3 270	34 098 UAH	140	93	49	325 895 UAH	291 797 UAH	855.75%
2026-03	7 852	81 311 UAH	331	198	100	850 813 UAH	769 502 UAH	946.36%
2026-04	7 442	78 689 UAH	322	199	83	670 664 UAH	591 975 UAH	752.30%
2026-05	7 800	81 311 UAH	308	190	100	774 791 UAH	693 480 UAH	852.87%
2026-06	7 510	78 689 UAH	328	214	92	703 899 UAH	625 211 UAH	794.54%
2026-07	7 746	81 311 UAH	335	222	91	732 779 UAH	651 468 UAH	801.20%
2026-08	4 430	44 590 UAH	191	124	56	484 115 UAH	439 525 UAH	985.70%

Real report example

VipHotel - booking channels

Hotels, insurers, and service businesses differ in what they sell, not in how money flows: source, spend, enquiry, call, completed booking, and outcome remain in one chain.

Booking channels Showing 7 of 7 rows View in the live demo

Business question

Which sources actually bring profitable bookings?

What the report shows

Ad spend, enquiries, calls, completed bookings, and margin by channel.

Decision this report supports

See not only booking volume but also the financial result of each source - which channels to scale and which to review.

Source category	Platform / source	Channel	Clicks	Ad spend, UAH	Enquiries	Calls	Completed bookings	Margin, UAH	Profit after ad spend, UAH	ROMI, %
Marketplace / aggregator	Booking.com	OTA platform	7 628	0 UAH	293	167	101	763 221 UAH	763 221 UAH	N/A
Partner channel	Corporate guests	Partners	5 756	0 UAH	258	170	79	659 017 UAH	659 017 UAH	N/A
Paid advertising	Google Hotel Ads	Search advertising	7 880	229 559 UAH	307	196	83	645 235 UAH	415 677 UAH	181.08%
Paid advertising	Google Search	Search advertising	6 858	150 768 UAH	288	178	81	656 978 UAH	506 210 UAH	335.75%
Paid advertising	Meta Ads	Social networks	6 394	99 673 UAH	277	188	71	567 868 UAH	468 195 UAH	469.73%
Direct channel	Returning guests	CRM / retention	5 400	0 UAH	266	168	80	609 007 UAH	609 007 UAH	N/A
Direct channel	Direct website	Direct	6 134	0 UAH	266	173	76	641 629 UAH	641 629 UAH	N/A

Real report example

VipHotel - campaigns, ad groups, and keywords

Campaign-level detail shows where to increase budget and where budget is being wasted before it becomes a month-end problem.

Acquisition campaigns Showing 30 of 210 rows View in the live demo

Business question

Which specific ads generate profit?

What the report shows

Campaigns, ad groups, keywords, bookings, and margin.

Decision this report supports

Scale campaigns that work and pause keyword and ad-group combinations that produce no financial return.

Campaign	Ad group	Keyword	Clicks	Enquiries	Calls	Completed bookings	Margin, UAH	Profit after ad spend, UAH	ROMI, %
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / All of Ukraine	deluxe - average booking booking.com	78	4	2	0	0 UAH	0 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / Dnipro	deluxe - average booking booking.com	200	6	4	2	11 320 UAH	11 320 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / Kyiv	deluxe - average booking booking.com	248	10	6	2	8 687 UAH	8 687 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / Lviv	deluxe - average booking booking.com	432	18	9	5	25 672 UAH	25 672 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / International guests	deluxe - average booking booking.com	320	12	7	1	4 923 UAH	4 923 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Deluxe - average booking / Odesa	deluxe - average booking booking.com	272	9	5	5	28 939 UAH	28 939 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / All of Ukraine	family room - average booking booking.com	292	8	6	3	20 074 UAH	20 074 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / Dnipro	family room - average booking booking.com	297	8	3	3	17 287 UAH	17 287 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / Kyiv	family room - average booking booking.com	302	12	7	3	19 907 UAH	19 907 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / Lviv	family room - average booking booking.com	194	9	4	2	15 122 UAH	15 122 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / International guests	family room - average booking booking.com	201	8	6	2	16 187 UAH	16 187 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Family room - average booking / Odesa	family room - average booking booking.com	240	8	3	5	34 740 UAH	34 740 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / All of Ukraine	standard - average booking booking.com	186	5	3	2	6 522 UAH	6 522 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / Dnipro	standard - average booking booking.com	214	7	4	3	9 761 UAH	9 761 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / Kyiv	standard - average booking booking.com	236	9	6	2	5 559 UAH	5 559 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / Lviv	standard - average booking booking.com	110	4	2	2	5 080 UAH	5 080 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / International guests	standard - average booking booking.com	389	19	12	9	27 877 UAH	27 877 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Standard - average booking / Odesa	standard - average booking booking.com	212	8	5	6	17 660 UAH	17 660 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / All of Ukraine	suite - average booking booking.com	232	11	5	3	31 358 UAH	31 358 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / Dnipro	suite - average booking booking.com	292	13	8	5	48 436 UAH	48 436 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / Kyiv	suite - average booking booking.com	124	6	2	2	20 274 UAH	20 274 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / Lviv	suite - average booking booking.com	227	8	6	2	17 898 UAH	17 898 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / International guests	suite - average booking booking.com	289	15	8	3	27 923 UAH	27 923 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Suite - average booking / Odesa	suite - average booking booking.com	312	12	8	3	24 886 UAH	24 886 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / All of Ukraine	conference package booking.com	440	11	9	4	50 443 UAH	50 443 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / Dnipro	conference package booking.com	271	11	5	5	58 029 UAH	58 029 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / Kyiv	conference package booking.com	480	23	9	10	120 535 UAH	120 535 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / Lviv	conference package booking.com	190	7	5	3	32 372 UAH	32 372 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / International guests	conference package booking.com	158	6	4	2	30 794 UAH	30 794 UAH	N/A
VIP_HOTEL_BOOKING_COM_2026	Conference package / Odesa	conference package booking.com	190	6	4	2	24 957 UAH	24 957 UAH	N/A

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Real report examples.

Insurance channels - where advertising delivers real results

One customer journey - from the first click to payment

Products and policies - where a lead becomes a real sale

VipHotel - booking, revenue, and ROMI trends

VipHotel - booking channels

VipHotel - campaigns, ad groups, and keywords